Afrique Alluring Cover Image

Client:

Afrique Alluring.

Services:

Identity, Motion

Year:

2020

Afrique Alluring (A.Alluring) is a lingerie line aimed at Africans, it’s aim is to help increase confidence and body positivity, the brand’s plans to build an audience with their confident design and fully expand into a sex toy shop.

They approached our team to help create a brand identity around their core goals

We learned that their brand’s essence is strongly African and also obviously feminine. Our team carried out research to find out what confidence and body positivity meant to African women so as to properly apply it into Afrique Alluring’s brand personality.

approached our team to help

approached our team to help

approached our team to help

approached our team to help

They approached our team to help create a brand identity around their core goals.

We discovered that to most women in Africa, being yourself and comfortable in your skin comes from a place of strength and so we decided to position Afrique Alluring to tell that story. 

We identified a symbol that would represent Afrique Alluring in the best way possible, a visual representation of strong passion and Alluring beauty, of strength, beauty and confidence.

The Red Rose was it. So, we constructed a geometric Logomark of a rose to depict this promise to customers. Also, in addition to the logo, we Identified some words that are synonyms to ‘Alluring’ to be used in the brand communication such as ( confident, beautiful, sexy, irresistable, enticing and so on). We were able to give Afrique Alluring what they wanted and more.

“A visual representation of strong passion and Alluring beauty, of strength, beauty and confidence.”